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If you've done some research into SEO practices, you will know that site speed is really significant.

Site or site speed is a rank factor employed by Google, giving websites with faster speeds precedent in search results. It's all part of providing better results to their users because the truth is, people do not need to hang around for slow-loading websites.

The solution is, not complete control, but you still have options to maximize site speed.

Here's what you can do:

Get our record version here: What to do to speed up your Squarespace site



Search engine optimization is important concerning your website becoming found organically in search results, however, that's not the only reason to prioritize site speed. Think of what you do when you land on a website which takes a long time to load. Do you hang around and waitfor?

Most people won't hang about. This study shows they'll depart the site if it doesn't load within three seconds. This looks like a brief time, but with improvements in internet speeds over time, we have been conditioned to expect that things should get the job done quickly. Otherwise, there's guaranteed to be a competing website to test out instead.

So while SEO is a concern, there's one more thing that should be a bigger concern: consumer experience. Improving website speed provides a much better user experience and means your site visitors are more likely to stick around a bit longer.

Evaluation your website first

You can examine your site rank .

There are a few different tools available to help and most will also generate a report highlighting problem areas. This helps so you're not left to guess.

Squarespace recommends that you use their built-in tools, or even a tool like Pingdom to make certain you're receiving accurate results. If you are using the google analytics site speed Chrome browser, you can follow these steps:



Click on the Network tab.

Refresh the page to show the Load time.

1 instrument Squarespace does not advocate is Google's Pagespeed Insights. They say this is prone to error because it is intended for programmers who code their sites from scratch and may yield false negatives for Squarespace websites which are built on a custom CMS. That means in the event that you use it and register a mistake, that doesn't necessarily imply there is anything wrong with webpage speed on your website.

Methods to accelerate a Squarespace Site

Listed below are a few areas where you may Have the Ability to Decrease load speed of your Website and of individual pages:


REDUCE IMAGE SIZES


This is a basic that we'd expect most designers to be familiar with, yet large picture files are still often the culprit behind slow-loading pages. We know - you're trying to strike the right balance with image quality and keep that sharp appearance onscreen, however you do not need print quality images to attain this.

Some key items to consider are:

Use JPG over PNG many of this time (some vector images do not look so great in JPG).

Keep the picture width low. Squarespace recommends that you don't go beyond 1500 - 2000 pixels in diameter, but in some cases, you could have the ability to make them smaller.

The Getty stock images or free Unsplash images you can download and insert directly through Squarespace are often large. To make them smaller, you could download them in the webpage you have put them on and utilize an image resizing tool to reduce file size.

There are several free picture resizing tools. For instance: PicResize, ResizeImage and Tiny PNG.



A type of"quick win" using Squarespace website speed is to be certain you're using the SSL option. Why? Because your site is going to be delivered via the quicker HTTP/2 protocol.

You can also look at switching to the HSTS option, which has been proven to improve security and SEO.



Shifting on AMP (Accelerated Mobile Web Pages) can considerably improve page rank for blog articles, especially on mobile devices. It is pretty important to remember mobile when you're looking at page rate because a lot of browsing action happens on mobile devices.

When AMP is switched on it will deliver very fast-loading site pages to mobile users, as long as those have been accessed through a Google search.

AMP works by stripping out"non-essential" programming by a page and using clever caching to load pages immediately. It's worth reading up on it as it disables a number of standard Squarespace cubes, such as type cubes and code blocks. Check out the information on AMP and check it out before choosing to run with it.


WATCH THIRD-PARTY SCRIPTS


There are all sorts of third party scripts you might be working on a Squarespace site, such as those associated with plugins you decide to add. As a rule of thumb, only add the ones that are absolutely necessary to achieve the performance you need on your website - extras can slow you down.

If you have had your site going for some time and you're not certain what impact third party scripts are getting on site speed, it is worth doing an audit. The website speed tools we mentioned earlier can tell you which are slowing your website down.

The other thing we would suggest is being quite discerning in the first area about which third-party plugins you let. A general rule is to select reliable, well-reviewed tools which have a clear history of regular updates by the proprietor. Plugins that are not kept updated can really drag a website down.


DON'T GO TOO FONT-CRAZY!


We know. Some fonts are just so trendy, you need to get them on your website. Web fonts really can produce the appearance of a website, but the problem is that they can also drag load rate.

There are a set of typefaces that are considered "web safe" with minimal effect on website speed, but naturally these are your dull ones, like Times New Roman or Arial. The majority of people do opt to use some form of internet fonts to spice up the look of the webpage.

Here are some items to think about:

There is some evidence to indicate that Google Fonts load more rapidly than Typekit fonts. (The two of which are available in Squarespace's net font library).

Try to stay with just one web font. If you move too"font-crazy," it is going to slow your website down.


USE CUSTOM VIDEO THUMBNAILS


Do you have embedded videos in your own Squarespace site? If this is the case, choosing the custom thumbnail option for video embeds can help improve speed.

There are two or three reasons for this: firstly, without the custom thumbnail, Squarespace might need to look up articles and load it from any website that the video is uploaded too (e.g. YouTube or Vimeo). This happens even when the visitor does not click on the movie and could cause a lag if large files are being loaded.

Second, doing with no habit thumbnail leaves you open to third-party cookies being run on your website - another speed bump.



This means it may tell browsers to load your site one page at a time, speeding the total load time for visitors.

Last thoughts

Squarespace recommends that where possible, restricting your pages to below 5mb in size. This should keep you close to optimal performance speed-wise.

The tips listed above should keep your pages below that 5mb threshold. We'd also add that it is important to prevent a lot of embeds on a single page. These can otherwise invite third-party scripts to operate and may inhibit your own speed.

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